HAWTHORNE, CA—Mattel unveiled Ozempic Barbie, a $49.99 weight-loss themed doll with a mechanically shrinking waist and portion-control playsets. The doll mimics appetite suppression with authentic stomach growls and a four-page side-effects label. A press demo featured its “Shrinking Silhouette” mechanism and tiny meals: a thimble salad, a single grape, and a microscopic cracker boxed as “Lunch for Three Days.” Pre-orders surged, mostly from adult collectors. “We wanted Barbie to reflect wellness and pharmaceutical intervention,” said spokesperson Jennifer Hartwell. Parents heard more. The doll’s chip emits hunger pangs every 20 minutes plus “authentic gastric distress.” “At 3 AM it sounded like a dying whale,” said Sarah Martinez, whose seven-year-old asked why Barbie was sad. Child psychologist Dr. Rebecca Chen reported kids pushing away snacks, making exaggerated stomach noises, and leaving Barbie “too tired for the dream house” and resting in the dollhouse bathroom. Warnings include “May cause doll to exhibit signs of depression” and “Discontinue play if doll refuses tea parties.” A companion Ken touting “realistic muscle loss” is planned. After reports of nighttime whimpering, Mattel paused production for a CPSC review.